This innovative book by David Altounian and Mike Cronin introduces the Strategic Marketing Framework for organizing critical elements of a marketing strategy.
Master a systematic method for developing effective marketing strategies in various contexts.
You will learn concepts and models rooted in academic research, providing a robust theoretical basis for strategic thinking.
Discover how to seamlessly integrate practical market strategy techniques with theoretical models for optimal outcomes.
Develop your ability to think critically and analytically when crafting strategies.
Learn how to customize and adapt strategies to suit various business environments and challenges.
Embrace the importance of ongoing learning and adaptability in the ever-evolving field of marketing.
The Strategic Marketing Framework has numerous applications within the classroom. It can be used to guide students in both marketing and entrepreneurship classes. The authors are offering access to a wide array of resources. Click below to request access.
Dr. David Altounian is the Vice Provost of Graduate and Professional Studies and an Associate Professor of Entrepreneurship at Salve Regina University in Newport, Rhode Island. He has over 30 years of leading marketing and operations organizations in the technology sector with leading companies including Motion Computing, Dell, Motorola,
Dr. David Altounian is the Vice Provost of Graduate and Professional Studies and an Associate Professor of Entrepreneurship at Salve Regina University in Newport, Rhode Island. He has over 30 years of leading marketing and operations organizations in the technology sector with leading companies including Motion Computing, Dell, Motorola, Compaq Computer Corporation, and Ashton-Tate. He is a partner and mentor at Capital Factory, a leading entrepreneurial center in Austin, Texas. Dr. Altounian earned his Ph.D. at Oklahoma State University and his MBA at the Kellogg School of Management at Northwestern University.
Mike Cronin is a Peabody, duPont, and Murrow award-winning journalist with experience spanning 24 years. He has worked for Bill Moyers and news organizations such as Austin Business Journal, Associated Press, Minnesota Public Radio, The Arizona Republic, MinnPost, The Salt Lake Tribune, and Texas Watchdog. Cronin’s beats have included st
Mike Cronin is a Peabody, duPont, and Murrow award-winning journalist with experience spanning 24 years. He has worked for Bill Moyers and news organizations such as Austin Business Journal, Associated Press, Minnesota Public Radio, The Arizona Republic, MinnPost, The Salt Lake Tribune, and Texas Watchdog. Cronin’s beats have included startups, finance, growth, and the economy. He also has advised companies on developing content, media, market positioning, messaging, and growth public-relations strategies. Cronin earned a master’s degree in international affairs from Columbia University in New York City and a bachelor’s degree in politics from Trinity College in Dublin, Ireland.
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